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With 1 billion monthly active users, Instagram is the 6th most popular social networking platform in the world.  It isn’t surprising why the choice falls on this platform. With a visual app, it is a great way to sell products to show off what they have to offer.

Instagram Shop is a new way for people to discover and buy products without leaving the app. Instagram Shop is a game-changer when it comes to reaching new customers and driving traffic. With this feature, brands can promote products directly to Instagram users through posts, Stories, in the Explore tab, and in a special Shop tab on their profile.

Instagram added a dedicated ‘Shop’ tab in the navigation bar which will make it even easier to find businesses’ online stores.  (denoted by the shopping bag icon or ‘view shop’ button).

You can tag up to five items per image or twenty items per carousel. 

Every time you tag an image with your products, that content will appear in an exclusive shopping feed on your Instagram business profile. 

Data

A report found 54% of UK consumers use Instagram. Social commerce is on the rise too, with 63% buying from social in the last year.

A business profile on Instagram is like an interactive business card. It provides a better marketing experience for you as the business owner.

One way to accomplish this is with shoppable posts. Shoppable posts are marked with a clickable shopping bag icon that displays the product information and the "View Products" call-to-action to visit the brand's Shop page.

But selling on Instagram is not simply a matter of posting products photos. you need to lead your sale with an eye-catching image.  Make sure that your Instagram is aligned with your branding.

Eligibility criteria

▪ Be located in one of these markets.

▪ Have an Instagram business or creator account.▪ Sell physical goods that comply with Instagram's merchant agreement and commerce policies.

▪ Connect your Instagram account to a Facebook Business Page.

Trending physical product ideas

▪   Apparel (t-shirts, sweatshirts, hats)

▪   Accessories and DYI (stickers, phone cases, jewellery)

▪  Beauty products (makeup)

▪  Home goods and decor (wall art, mugs)

▪  Outdoor and sporting goods (joggers, hoodies, bags, leggings)

Other Instagram business ideas

▪   Services and coaching

▪  Online courses and workshops

▪  Instagram influencer (beauty, food, health and fitness, travel, art, photography)

Three elements for your account

▪  Backdrop. Use a black, white, or light gray backdrop behind your product to give your photographs a clean and consistent look across multiple products.

▪  Table. Utilize a table so your product sits higher, which will make it easier for you to photograph it during the shoot.

▪  Light. The most budget-friendly option is natural window light. Set up your product and equipment near a large window to allow for ample light in your frame. If natural light is not available, use a larger lamp or rent a softbox-type lighting kit and remember that “white” light is optimal for capturing products.

We JarveePro can help you prepare for the launch of your new product in advance. Try JarveePro free today.