What is Facebook Story
With roughly 2.89 billion monthly active users as of the second quarter of 2021, Facebook is the biggest social network worldwide. The social media remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down.
Facebook first announced that it was creating a native stories tool in 2016 and it had just launched Instagram Stories a few months earlier! Facebook Stories were created on March 28, 2017. They are considered to be a second news feed for the social media website.
Facebook Stories are short user-generated photos or video collections that can be uploaded to the user's Facebook. Facebook stories appear at the top of the news feed. When a user opens the app, the first thing that comes to his sight is Facebook stories that grab maximum attention. Stories give you a unique opportunity to get brand content in front of users on a daily basis since they appear at the top of your followers’ news feeds and in the mobile app.
53% of people who use stories across the Facebook family of apps surveyed say they are making more online purchases as a result, of using stories.
Facebook Stories for pages is an excellent feature that businesses can take advantage of to market their brands. The Facebook format lets you add stickers, text, hashtags, and visual effects to make your Stories creative and engaging.
Length, timing and lifespan
Photos play for five seconds each, and videos for up to 20 seconds are supported. Each individual story disappears after exactly 24 hours.
Facebook Stories are displayed right at the top of the Facebook app. This is prime real estate for businesses trying to catch their audience’s attention. You can also see stats on how your Page’s stories are performing once you turn on your Facebook Stories Insights. To do this, head to your Page on desktop and click on Insights at the top.
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Stickers bring your Stories to life by helping you boost engagement or catch viewers’ attention (sometimes both). Stickers make your Stories more fun!
You can add any of the following stickers to your Facebook Stories:
- Poll stickers
- Text stickers
- Location stickers
- Event stickers
- Fundraising (“Donate”) stickers
- Music stickers
Tips
You can share someone else’s post to your Facebook story
In fact, according to Internet data, Facebook Stories has over 500 million daily active users, and we predict it’ll rise this year.
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