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YouTube is without a doubt, the biggest video service on the web. 5 billion videos on the platform are watched each day. It has become the go-to for education, entertainment and social media marketing. Because of its relative ease and popularity, YouTube is simply a home run for businesses. 

Here’s a quick rundown of YouTube MAU. As of the second quarter of 2021, the YouTube mobile app was counting 774.6 million monthly active users (MAU) worldwide on iPhone and iPad combined. By comparison, monthly active YouTube users on the Android app were roughly 17.6 million worldwide. YouTube app MAU on iOS experienced a sudden increase between the first and the second quarter of 2020, probably due to the increase in mobile apps usage brought by the global coronavirus pandemic outbreak. 

If you want to succeed on social media, you need to run your accounts/channels with a social strategy.

Recommendation from Frederator Networks

Frederator Networks compiled the data across their network of over 1,300 channels and 120,000,000 monthly views.

They did recognise that their audience base was more male-orientated than YouTube as a whole, although their average viewer age range was 13 to 34, which is typical of YouTube's entire audience. They also observed that 40% of their sample was from the US, which is twice the size of YouTube as a whole.

Taking these factors into account, Frederator Networks found that the best times to post on YouTube were

Mondays from 2-4pm

Tuesday 2-4pm

Wednesdays 2-4pm

Thursday noon - 3pm

Friday noon - 3pm

Saturday 9am-11am

Sunday 9am to 11am

According to Frederator Networks, the best days to post are Thursday and Friday.

Identify your audience 

It is essential to look at the demographics of your target audience. "The type of video, your niche and the timing of the release are all important variables to consider when you're planning to release a video. If you put that much effort into writing a video, filming it and editing it, that content better get more seen, right?"

Firstly, you need to know the country/region you are targeting. Sure, most YouTube users are from the US, but many live elsewhere, especially Brazil, the UK, China and India.

Overall, there is an equal proportion of men and women on YouTube, but specific channels will vary. YouTube users are more diverse than in the past.

In this way, unlike many of the other sources mentioned here, Magisto recommends that you post your videos in the late afternoon or early evening. The exception to this is on Sundays. On Sundays, videos posted earlier (for example, at 9am) usually work best.

Summarize the best times to post

Countless studies and articles have provided data on the best times to post. The following findings break down the best times of day, week to publish on social networking sites for maximum connection.

Time of day

Research shows that when it comes to the best time of day, sharing videos in the late afternoon is the most important. 2pm to 4pm Eastern Standard Time is usually the most effective. These are the hours before the highest levels of internet activity. This provides enough time for posts to gain attention.

Days of the week

Similar to the best time of day, the best day of the week to post is, in fact, the best day of the week. This is often Thursday or Friday. As people begin to prepare for the weekend, these are the times when internet activity seems to start to pick up.

Experiment with different social times by using JarveePro. Scheduling posts and increasing engagement, All is for your social campaigns. JarveePro, the best bang for your buck.