Facebook has been a social media platform since 2004 and over the years its users have grown to billions. It was the first social media platform to successfully reach the status of a giant. Social media allows marketers to connect and engage potential customers where they are at LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. 

Using Facebook's posting, commenting and sharing features, it continues to grow in popularity around the world.

Know your customer base

According to Balar in an interview with First Round Review, there are three types of potential customers.

Those who have never heard of your product

Those who know about your product but don't use it

Those who know about your product but are not interested

Balar also said "You want to dissect that second category of people who know about you but haven't converted. That will drive you to understand your audience more deeply, including how they view and experience the product end-to-end."

The easiest way to determine if Facebook is a good place to reach your customers is to ask them.

If you have an email list, send a short survey to your customers asking them about their social media habits. Ask them which platforms they use most often and where they like to follow the brand.

Fully set up your Facebook profile

A Facebook Page is a public Facebook account that can be used by brands, organizations, artists and public figures.

Name your Page after your business, or another name that people search for to find your business. Use the About section to tell people what your business does.

Choose the right page template: Facebook has several pre-built templates for different types of business. Choose the one that best represents your business and customise your page from there.

Choose photos that best represent your business. Many businesses choose to use their logo as a profile photo. For the cover photo, choose an image of your store, products, or one from a current marketing campaign.

For Facebook Page, you can have so many affairs on it. 

Look at your competitors

If a business similar to yours has a large following and engages a large audience through comments and likes on Facebook, chances are your target audience is on Facebook. after all, your competitors' customers are your potential customers too! You just need to start posting.

Plus, you can learn about their social campaigns at the same time without you having to spend a lot of time and effort experimenting with social campaigns on this.

Facebook groups for business

Today, with the power of Facebook groups for business, brands have an opportunity to build fan communities in a way that just wasn’t possible back then.

You can create a Facebook group. With over 10 million groups on Facebook and 1.4 billion people using them every month, Facebook groups are a fun way to build a community and loyal followers around your brand.

Groups can be a way for your brand to keep people motivated during challenges, you can offer first look or exclusive discounts, or it can be a resource for people seeking advice on shared values.

Easily manage your Facebook groups using JarveePro. From a single dashboard, you can schedule posts, share video, engage with followers, and measure the impact of your efforts—all from the same platform as your other social channels. Try it today.