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Knowing the best time to post on LinkedIn can help you reach your audience when they're most active and engaged,which means people are more likely to comment on and share your posts!

But how do you know when the best time to post on LinkedIn actually is?That is exactly the topic we are going through today.

Before we start,let's take a brief look at LinkedIn.

As an efficient,secure and commercially valuable professional social networking site,LinkedIn is a great platform for white-collar workers,and especially fit for employees who are in international business and freelancers. It's perfect for looking for jobs, establishing and maintaining social relationships between individuals,and passing mesages in a specific network of relationship.Just because of this,it is also perfect for commercial marketing.

When is the best time to post on LinkedIn?

Since LinkedIn is a professional network, it makes sense that the best time to post is on weekdays during working hours. LinkedIn users typically scroll during the workday,so it’s worth putting your content out during the week, rather than on the weekends.

We also learned from our previous article that the best time to post on LinkedIn isn’t a one-size fits all approach — every user has a unique audience with unique browsing behaviors.

Besides,it’s also key to remember that content on LinkedIn typically has a longer shelf life than other platforms.This is because LinkedIn’s feed isn’t only filled with posts from the companies and pages users follow — it’s a healthy mix of posts and user activity updates as well.Therefore,you should always keep in mind that creating share, comment, and like-worthy content on LinkedIn is just as important as posting at the right time.

et started

How do you find your best time to post on LinkedIn?

While there is no settled answer for when every brand should post to LinkedIn, there are ways to find out what works for you.

Here are two ways that can help you nail down your best time to post on LinkedIn:

Consider Audience Locations and Identify Time Zone Overlaps

The very first thing you can do is to learn where your audience is located and what time zone they are in.This can be a good start to find your personal best time to post on LinkedIn.You can find this out by looking at your LinkedIn Analytics.

Follower Analytics shows you data on users who already follow you, while Visitor Analytics shows you information on the people who are visiting your page.

Both of these analytics are equally important for you to find your best time to post — they’ll help you land on a sweet spot for both your followers and visitors.

If you have a Premium Account or have set up a Company Page,you'll have the access to LinkedIn Analytics.But don't worry if you don't have all these,you can also estimate the best time zones by analyzing your audience base.

Experiment with Posting Times and Measure Your Progress

Once you have a clear idea of where your audience lives and their time zone, it’s time to experiment and measure your progress.For this, we recommend you to track how much engagement you receive when you post at different times, on different days.It would be nice to record them in detail.

Start by picking five different times throughout the week. When you’re picking the times, consider peak scrolling times: morning commute, lunch break, end of the workday, and in the evenings.

You'll also need to track how many likes, comments, reactions, and shares each post receives, along with the date and time that you posted them.

The following week, switch the timing of your posts for each day. Remember to record the data for final comparison.It may take some time, but your findings will help you choose the best days and times to share based on your own audience data!

Plan and schedule your LinkedIn posts in advance on LinkedIn with JarveePro

Now that you have a better idea of when your LinkedIn followers are most active, the last step is to post at those times.The best way to keep to it is by scheduling your LinkedIn posts for your personalized times.You can schedule and auto publish LinkedIn posts with JarveePro, and it will save much time for all users.

Here’s how to do it:

After you install it, login to JarveePro and create a task ,click run then you can choose run time and run type.

Click schedule then you can do specifit settings based on your specific needs.

After you set all this up,your scheduled LinkedIn post will auto-publish to your profile — no notifications required.And that's it!Simple and clear!

Knowing your best time to post on LinkedIn can help you reach new audiences and grow your brand.And with JarveePro scheduling feature,you can automatically publish your posts to hit those prime-time slots. 

It's such a win-win to combine your best post time on LinkedIn with JarveePro.Ready to level-up your LinkedIn strategy? Now click here to get started with JarveePro.