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What is CTA?

People who are not familiar with Instagram may not know what CTA is. The full name of CTA is Instagram Call to Action. A call to action (CTA) is the digital method of asking for the sale at the end of your pitch (or your photo and pithy caption). It's important because if you don't ask, then you don't get.

At the end of most business-related Instagram posts, you’ll see a great initiative directing visitors to do something next like “Click the link.” This is so-called “Call-To-Action” in marketing.

Calls-to-Action (CTAs) have the role of directing people into what they should do next. You can ask them to buy your product, visit your website or get in touch with you.

However, not all CTAs are the same. The key is to be as creative as you can be in order to make people take action. Like any change to your social media approach, we suggest you try testing new versions to see which one engages your customers the most.

Here are 6 creative, interesting and usable calls-to-action that you can use on your next post:

1. Tease your followers

Posting teasers before introducing the actual product is an effective marketing strategy. It keeps the audience guessing thus they will be able to anticipate what on earth your product is. You could even direct people to your Instagram stories to see the teaser!

2. Let the audience see the need

The best way to convince your followers to buy your product or use your service is to make them understand why they need it. When your product positioning is clear, they will immediately think of you when they need.

3. Encourage followers to tag their friends

This is also a great way to grow your engagement. When your existing followers tag other users, this increases your chances of getting more followers. Plus, this can also increase your sales or your brand’s reach.

4. Use active language

The general language is usually not attractive to customer. Words or phrases such as “buy now,” “click on,” “subscribe to,” “register now,” and the like would help persuade the audience to do so. In all, remember to use active language in your post.

5. Create a sense of urgency

CTAs such as “for a limited time only,” “available to the first 100 customers,” “order within 24 hours to avail the discount code,” and such gets the followers to grab their wallet and order right away. Injecting urgency into your CTAs may give the consumers the feel of missing out. CTA such as “call now” is better than “contact us anytime.”

6. Focus On “You” Statements

The aim for calls-to-action is to get someone to take action and to make them feel like you’re talking directly to them. Therefore, whether your statements contain "You" inside counts a lot. “Sign up to increase Instagram followers” is not as effective as “Sign up to increase your Instagram followers.” 

Apply CTAs together with JarveePro

Now that you’ve seen some creative engaging calls-to-action for your Instagram posts, it’s time to get to action. In this aspect, you can turn to JarveePro. You can post and share your posts which includes creative CTAs with JarveePro to better grow your business.

1. Bump post with JarveePro

Since you have known some useful CTAs, why not test it with JarveePro. After your edit content with creative CTAs, bump post them by JarveePro. In this way, you may get more reach.

2. Bump repost with JarveePro

With JarveePro, you can repost an Instagram user's photos, stories, feed posts...in one go. JarveePro can help you bump repost content that contains useful CTAs, which is also a great way to improve the quality of your content.

3. Share post with JarveePro

JarveePro is helpful when you want to save your time to create higher-quality posts. With JarveePro,you can share post by searching tag, map or user. Share posts with CTAs, you can gain more engagements as well.

Download JarveePro today, you can test out these creative CTAs, and grow your Instagram account easily. What are you waiting for? Click here, you can start with JarveePro.