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One of the things you should do when you are working hard to improve the search results of YouTube is to reduce the high bounce rate. In other words, a high bounce rate indicates that something is wrong with your strategy - you are not attracting the right visitors to your site, or visitors coming without a good user experience.

So, what's the bounce rate?

What Is YouTube Bounce Rate?

YouTube bounce rate (defined in percentage) refers to the number of visitors or users who leave the YouTube page without taking specific actions (such as clicking on a link, completing a purchase, and downloading a file, etc.).

Why Is It Important to Keep A Good Bounce Rate on YouTube?

Now, let's talk about the importance of bounce rate.

Bounce rate is important because it tells you how well people are — or more importantly, aren’t — engaging with a webpage’s content or user experience.

A high bounce may mean you don't have an attractive, well-organized landing page. You may not have a login page at all, which causes CTA confusion on your YouTube.

So we need to keep a good bounce rate, but how can we do that?

How to Keep A Good Bounce Rate?

• Find Your Niche

A higher bounce happens when you’re getting the wrong website visitor from the start.  This is a question of positioning.

If your content strategy doesn't bring you the right visitors and increase sales, it's time to improve. There’s nothing as powerful as publishing custom content that’s “right” for your market, using a content strategy that takes each stage of the buying cycle into account.

The mistake that a lot of content marketers make is attributing a high bounce rate to a lack of quality content. However, the term "quality" is relative. Your definition of "quality" may be different from mine. The higher bounce rate may be attributed to the wrong content.

For example, in the world of Internet marketing, lengthy articles (usually more than 2000 words) are considered to be of high quality because they tend to address every problem or concern of the target audience.

On the other hand, this is not the case in non-internet-related industries such as health, entertainment, and finance. In these industries, shorter, informative articles tend to perform better on social media platforms.

This is a lesson for you when building a campaign or creating content: Always target the right visitors.

• Improve Content

There are several benefits to improving content. It improves the conversion rate, increase educates visitors and improves the bounce rate.

Most importantly, your content must be informative and relevant. To achieve this, do not create a page for the sake of it. Calculate each word and add a CTA to the page. This simple trick can reduce the bounce rate and help you make more sales.

Relevance is a major problem because your pages may not be able to meet keyword rankings well in the end. The best way to solve this problem is to see what keywords your pages are ranking for and to make changes to your content accordingly.

What's more, consider adding a jump directory so that visitors can quickly find what they need.

• Improve Page-Loading Speed

How important is page-loading speed to users? 

Google's analysis of 11 million landing pages found that the slow loading speed was related to the higher bounce rate.

Slower page-loading speed = higher bounce rate.

This is not surprising. After all, people online are super impatient. They will no longer wait for your site to load after loading in 2 seconds or less.