In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. One thing has always been true for brand strength - for companies looking to build a strong online reputation, good social media marketing to get more organic audience is a necessity.

You probably already know that social media marketing is essential to growing your online presence.  

Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions”— including posts from Facebook Groups for business. Mark Zuckerberg announced that Facebook wanted “people to stay together” and that the newsfeed would start showing “more from friends, family, and groups” and less from “businesses, brands, and media.”