In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. One thing has always been true for brand strength - for companies looking to build a strong online reputation, good social media marketing to get more organic audience is a necessity.

You probably already know that social media marketing is essential to growing your online presence.  

Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions”— including posts from Facebook Groups for business. Mark Zuckerberg announced that Facebook wanted “people to stay together” and that the newsfeed would start showing “more from friends, family, and groups” and less from “businesses, brands, and media.”

Since Instagram is the most frequently accessed social network among US users, brands cannot afford not to use it, but it is not enough to create an Instagram profile for your brand and leave it at that. Your presence on the platform should serve a purpose and provide some sort of commercial value.

Facebook is a massive platform and has tremendous potential for business growth. With a daily active user count of 1.9 billion users around the world, it goes without saying that Facebook has a big influence in our world. No matter what your marketing goals are, Facebook needs to be a part of your strategy.

What does Black Friday mean? 

Black Friday is considered to be the official start of the holiday shopping season and was designated the biggest shopping day of the year in 2000, with discounts and savings offered by brands worldwide.

There are so many social media platforms out there that it can take you a lot of consideration and time to decide which ones you should advertise with, and today, we’re going to cover Facebook ads vs. LinkedIn ads. LinkedIn and Facebook are two of the most popular social media platforms at the moment - which makes the topic of Facebook advertising versus LinkedIn advertising an important one.