JARVEEPRO

With over 2.8 billion monthly active users, anyone serious about marketing a business on social media needs to pay special attention to how they use Facebook.

It also has 1.84 billion users that are visiting the social networking site on a daily basis. Facebook is the leading social media, reaching 59.0% of social media users.

According to Facebook, Reach is an estimated metric that calculates the unique number of people who saw any piece of content from your Page or about your Page.

Reach is a key metric marketers use on Facebook to measure brand awareness, after all, if you don’t know how to reach your followers, you will fail no matter how many followers you have. Organic reach is the reach given by Facebook for free. It’s when your fans see your posts in their news feeds. They can see your posts in their news feed but also by going on your page and looking for your latest posts.

Over time, your Facebook page’s reach has continuously gone down.

Be personal, be human

Provide your fans with valuable content to properly enable your posts to go further and expands their potential reach beyond your follower list.

Notice that what your audience is is engaging in to generate personalized content.

Create content to make your audience sense your sincerity and resonate with your audience. The text should be easy enough for a 5th grader to read without any issues. 

Fans love to know their favorite brands are listening. When you reply to the comment, remember to remark them. Comments help keep your organic reach alive. 

Your audience has their own style and ingenuity when it comes to crafting their own content. Furthermore, Sharing user-generated content can help build up your brand’s credibility.

You should never beg for reactions from your followers—but you should inspire your followers to react.

Mix up your post formats

Cathcart says that for each user, Facebook assigns a score to each post they could see. This means the more successful a post is, and the more popular its creator is amongst everyone and the potential viewer, the more likely that viewer is to see the post. 

If someone prefers videos, based on their past behavior on Facebook, videos that you post will get a higher score.

 Try making posts that highlight content your audience will love.

Statistics

Link posts receive 73% less engagement than video posts. 

More than 1.2 billion users visit Facebook Watch per month.

Users are 1.5 times more likely to watch a video on their phones.

62% of people have reported being more interested in a product after seeing it on a Facebook video.

The median engagement rate across all industries on Facebook is 0.08%. 

Experiment with your posting tempo

There’s no one-size-fits-all best time to post on Facebook.

At this moment, pick the right time isn't what you should notice. It may make sense to boost your reach by a few percent in some cases.

For Facebook, this is often not the case. Posting at peak times usually results in a lower organic reach.

During peak time, the largest number of your followers are active online. Meanwhile, there is a lot of competition for you— the other posting your followers like will also publish at that time.

It is recommended that check your page’s analytics to see when your fans are online.

You can try setting up a few tests to tun for two weeks to gather data on your best performance. With JarveePro schedule posting, you can plan when to publish your every posting.

Experiment with how often you post and then track your Facebook post analytics to see how each posting cadence affects your organic reach.