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More and more businesses and brands turn to Instagram influencer marketing. There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016. Influencer marketing is estimated to have grown to a market size of $9.7 billion in 2020 and is expected to jump further to $13.8 billion in 2021.

According to January 2021 research by Influencer Marketing Hub and Upfluence, 62% of marketers worldwide intend to increase their influencer marketing budgets this year.

This article is to properly disclose your Instagram Influencer Marketing can actually working for you.

Influencer marketing doesn't just involve celebrities. Instead, it revolves around influencers, 

However, the digital and social landscape is evolving so fast that it can be difficult to keep up with all changes and trends. 

What is influencer marketing?

A social media influencer is someone who has a certain niche using their influence. Popular influencer niches include:

Music； Humor and fun； Literature and journalism； Cinema； Travel； Nature and landscapes； Beauty； Extreme sports and outdoor activities.

Instagram influencer 

An Instagram influencer is someone who’s built a reputation around a certain niche on Instagram.

· the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience

· a following in a distinct niche, with whom he or she actively engages. The size of the following depends on the size of his/her topic of the niche.

Influencer marketing statistics

· Influencer marketing is expected to grow to be worth $13.8 billion in 2021.

· Businesses are making $5.78 ROI for every $1 spent on influencer marketing.

· There has been a 465% increase in searches for the phrase "influencer marketing" on Google alone since 2016.

· 90% of survey respondents believe influencer marketing to be an effective form of marketing.

· 67% of brands use Instagram for influencer marketing.

· 1360 Influencer marketing-focused platforms and agencies entered the market in the last 5 years alone.

There are five tiers of Instagram influencers referenced by marketers: nano（1-10k）, micro（10k-50k）, mid, macro（50k-500k）, and mega（1M+）. 

An Influencer has many fans who trust and admire them. Therefore, when Influencers recommend a product or a service, their fans will trust them. This is obviously hugely advantageous to brands——Raise conversions. It’s important to get creative in order to stand out from your competitors. Advertising experiences must be appealing and not overly salesy. That’s why Instagram influencer marketing can work with your brand.

Want to start an influencer marketing strategy? Get started with JarveePro for free and take control of your Instagram marketing.