Facebook is a massive platform and has tremendous potential for business growth. With a daily active user count of 1.9 billion users around the world, it goes without saying that Facebook has a big influence in our world. No matter what your marketing goals are, Facebook needs to be a part of your strategy.

What is Facebook organic reach?

On social media, organic reach is the number of people who have seen your content through unpaid distribution, i.e. without you putting a budget towards reaching a specific audience. The metric is represented as a number of unique accounts and can include users who saw your post in their News Feed, watched a Story, or browsed your account.

There is obviously no way to measure the number of literal eyes that have been laid on your post while the user scrolls through their feeds. But what is actually tracked is the number of unique screens that your post gets displayed on.

Facebook organic reach decline

Post Regularly and At Strategic Times

A very straight equation that you must understand while posting on Facebook is that when your posts receive more engagement, they will get pushed forward by the platform for more visibility. This calls for posting at the best times.

When you post on Facebook can be just as important as what you post. Improve your organic reach results by thinking about when and how often you post.

Let’s start with how often we should post.

You first should consider how much quality content you can make every week.

JarveePro allows you to schedule your content in advance.

You can post on your accounts right away or schedule posts for a fixed time in future. Add your desired caption, insert links, add images or videos, insert hashtags, and use emojis!

Don't just advertise products and services

Facebook is based on interest, not the intent. Not every update you send on your Facebook page should be promotional. On the contrary, 80% of updates should be social. Otherwise, users will not hesitate to click on the different buttons on the page (just one click away).

Instead, use Facebook to build a community. Add value and start a conversation with your audience.

Creating shareable video content

Videos may not be as easy to create basic image posts, but statistics show that they get more engagement and are shared more often. In fact, the average engagement rate for videos is 0.26%, compared to an average of 0.18% for all posts.

Videos are not only good for engagement - but they are also good for product education. Create organic videos to introduce people to your product and demonstrate its value. In fact, according to Facebook, 48% of users who took part in the survey claimed they bought a product after watching a video on Facebook.

Be Prompt in Responding to Comments or Replies

Your audience will feel very friendly and value if you take some time to respond to their comments personally. Today, everyone expects a very quick social response. People will respect you for responding in a timely manner.

If you don't think you can find the time to respond to every comment on a post, then you can at least tell your fans that you are listening to them.

A Facebook post scheduler like JarveePro will allow you to set comment tasks where you can manage all comments and replies.

Use JarveePro to easily manage all your social media. From a single dashboard, you can schedule and publish posts, auto follow/unfollow, and much more. Try it for free today.