In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. One thing has always been true for brand strength - for companies looking to build a strong online reputation, good social media marketing to get more organic audience is a necessity.

You probably already know that social media marketing is essential to growing your online presence.  

Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions”— including posts from Facebook Groups for business. Mark Zuckerberg announced that Facebook wanted “people to stay together” and that the newsfeed would start showing “more from friends, family, and groups” and less from “businesses, brands, and media.”

Since Instagram is the most frequently accessed social network among US users, brands cannot afford not to use it, but it is not enough to create an Instagram profile for your brand and leave it at that. Your presence on the platform should serve a purpose and provide some sort of commercial value.