LinkedIn Ads vs. Facebook Ads

There are so many social media platforms out there that it can take you a lot of consideration and time to decide which ones you should advertise with, and today, we’re going to cover Facebook ads vs. LinkedIn ads. LinkedIn and Facebook are two of the most popular social media platforms at the moment - which makes the topic of Facebook advertising versus LinkedIn advertising an important one.

LinkedIn is for business professionals who want to further their careers. While you may see the occasional humorous post or personal revelation, the people who create and consume content on LinkedIn are always business-minded. If you're catering to professionals, investing in LinkedIn advertising could be a good move to increase the success of your business proposition.

Facebook is often used for personal reasons. Many senior executives and other business professionals have Facebook profiles, but they often use the platform to connect with friends and family, share personal photos and anecdotes, and otherwise take themselves away from the day-to-day stresses of their careers.

Both LinkedIn and Facebook offer a variety of ad types, but Facebook offers a wider variety of options. We encourage you to re-read this article to really understand what each platform has to offer. This way you can properly determine which network is worth your advertising dollars.

Facebook and LinkedIn share similarities, different functionalities, and unique benefits. Unfortunately, there’s no straightforward answer because each scenario is unique to your business objectives. LinkedIn has become essential for any brand that wants to increase brand awareness, connect with the right people and grow.

As a platform created purely for professional use, LinkedIn is seen as providing reliable content. The nature of its content is neutral, dispassionate and professional - many users visit LinkedIn on a daily basis to make business decisions.

Despite these numbers, LinkedIn Ads can still get a higher return on investment - probably because it is the right platform for B2B marketing and is primarily used in this way. The ads there are consistently more targeted and audience-specific, purely due to the nature of LinkedIn.


For audience targeting, both platforms offer great options. However, in a game of Facebook ads vs. LinkedIn ads, Facebook offers more detailed targeting options.

When you use Facebook ads, you can target users based on:

  • General interests
  • Liked pages
  • Important dates like birthdays
  • Demographics
  • Location
  • Buying history
  • Education level
  • Industry
  • Job title

On the other hand, LinkedIn ads allow you to target users based on:

  • Demographics
  • Schools attended
  • Current employer
  • Joined LinkedIn groups
  • Company size
  • Industry
  • Job title

Facebook is better suited to B2C marketing. If your company's target audience is the end customer, then promoting your goods on Facebook will generate more engagement than on LinkedIn.

 LinkedIn Ads are the preferred choice for B2B marketers, 71 percent of them currently use them as part of their strategy. However, one of the major drawbacks of LinkedIn Ads is the cost. They are quite expensive compared to Facebook - which has more active users - 2.2 billion in fact - compared to LinkedIn's 550 million-plus.

By understanding what each platform offers, you’ll make the best decision when it comes to putting your money on the table. 

The truth is, one platform isn’t inherently better than the other. Your choice of LinkedIn ads vs Facebook ads really just comes down to your audience, advertising strategy, and budget.

People can find anyone better than another depending on their needs and requirements. For example, if you want to engage in B2B relationships using advertising, LinkedIn is the best choice for you due to the nature of the platform. On the other hand, brands seeking strong B2C relationships find Facebook best suited to their advertising needs.

Audience: Is your target audience a business or a consumer?

Advertising strategy: what kind of advertising will you be placing and how detailed are the targeting options you need?

Budget: How much money do you need to spend?

Experiment with different social platforms by using JarveePro. Scheduling posts and increasing engagement, All is for your social campaigns. JarveePro, the best bang for your buck.