How Small Businesses Can Save Time On Social Media

You probably already know that social media marketing is essential to growing your online presence.  

“Time is the scarcest resource and until it is managed nothing else can be managed ” — Peter Drucker

The following are some social strategy tips for you. 

Focus and strategise

One of the biggest mistakes you can make on social media is that you operate without any focus or strategy. You can't expect to be successful on social media without a good plan. If you don't know which path to use to get to a certain destination, you could get lost. Therefore, plan your social media campaign. There are hundreds of ways to use social media for business. But not all strategies will suit your business objectives. Take a step back, analyse your marketing plan and choose a few ways in which social media can fit into that plan.

Choosing the right platform

Social media has become complex. Each social platform has more features and a steeper learning curve. 

To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each platform. You’ll also want to consider how active your audience is on that platform. For example, while young Facebook users may have profiles, they’re more active on Instagram or TikTok.

Batch your tasks

According to scientific research, it takes “up to 30 minutes to return your attention to whatever you were doing before an interruption.”

Jumping in and out of social media sites all day is a time-draining approach. To organize your work, when you batch content and social media posts, it’s much easier to manage your time productively.

An example of batching might be scheduling your tweets and Facebook updates at the beginning of the day. JarveePro allows you to set multiple tasks to manage all your social campaigns.

Schedule updates in advance

With automation, you can schedule updates days or weeks in advance, i.e. seasonal events, industry events, holidays, etc. Free up time for social media and draw updates/tweets for several days at a time sitting down and organising events into a social media in-calendar.

Using JarveePro, You can post on your accounts right away or schedule posts for a fixed time in future. With our social media scheduler, you implement your social media strategy once.

Using automation for activities

Automation is the process of setting up a system to work, whether you are present or not. A simple example is using a tool to automatically respond to messages with repeated questions.

Good marketers can choose applications that can be published for them according to a schedule they define. This doesn't mean you should completely automate everything. Someone in your business still needs to be personally involved. You still need to post manually to engage in conversations with potential customers or influencers but can write daily greetings and non-industrial musings in advance for later use. But by automating your activities, you can save a lot of time and can use that time for engagement.

Use JarveePro to easily manage all your social media. From a single dashboard, you can schedule and publish posts, auto follow/unfollow, and much more. Try it for free today.