What Is Social Media Management?

In today's marketing landscape, there is a social media channel for just about everything.

Whether you are a small business just starting to market on social media or have been using it for some time, you can imagine the stress (and mess) that comes with managing all the channels.

Social Media Management Overview

Social media management is the ongoing process of strategically creating content, posting and monitoring your presence across multiple social media platforms.

Social media management usually involves the use of automated tools.

In addition, Social media management can also allow you to manage multiple accounts.

JarveePro, an all-in-one social media marketing tool, works with the most popular social networks which include Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and Tumblr.

JarveePro makes juggling different accounts a breeze. 

Social media is an integral part of building a brand image.

Benefits of using social media management tools

Save time

For social marketers, this is likely the biggest benefit of a social media management platform. 

You don’t have to perform repetitive login over and over again. JarveePro allows you to customize your operations and set your sites and accounts to log in automatically.

You can also save time by scheduling content in advance and scheduling them to post later. This allows you to better create content and improve your posting consistency. 

You and your team can work more efficiently and don’t need to interrupt your other work.

Reputation Management

Social listening in the social media management tool allows your brand to respond quickly to negative customer comments and resolve issues quickly before they go viral in the news.

Social listening allows you to monitor conversations across channels from one central dashboard. You never need to switch between browsers.

Manage multiple accounts

Given the state of social media today, one of the most difficult aspects to keep up with is all the different accounts. Between Facebook, Twitter, Instagram, LinkedIn and now TikTok, the sheer number of accounts you have to manage is enough to overwhelm even the most experienced marketing manager.

JarveePro makes juggling different accounts a breeze. With JarveePro, all those accounts get narrowed down to a single platform. If you manage multiple accounts through JarveePro, you have the option to schedule posts for each of them.

Listen to comments and respond efficiently

You'll be able to easily reach out to customers commenting on content, as well as provide chatbot functionality (depending on the software) to respond immediately to give you a bit of time to formulate a response.

With JarveePro, you can respond to your social media mentions, comments and messages efficiently.

Use a template for a reply. Once you have set all thing right, you can reply to all the comments quickly. 

Who Needs Social Media Management?

Your business has multiple accounts, and you are looking for a way to make your work efficient. The base plan lets you schedule multiple posts in advance for up to 30 accounts.

You see social media as a growth platform and are interested in creating best social strategy to drive decisions because social media is a revenue-generating channel.

If you're an entrepreneur or small business owner who is just starting your online marketing journey, check out Start Page by JarveePro for small businesses.