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Since its launch in October 2010, Instagram has seen a meteoric rise to 1 billion active users, making it one of the top 4 social networks worldwide. How does that translate into terms of scale? Well, almost one-quarter of the world’s active internet users will access the app EACH month!

Instagram Statistics (Top Picks)

•  MAUs – Instagram monthly active users: 1 billion monthly active users access the Instagram app globally.
•  DAUs – Instagram daily active users: 500 million daily active users access the Instagram app globally.

For some social media users, it is fine to post at random times as they may be using it for fun. However, if you are using social media to promote yourself or your brand, then the best timing is important. The reality is that most of your target audience won't see what you're posting on social media. This is partly due to the sheer volume of posts and partly due to the algorithms of social networks.

Which day of the week you post can change the engagement you get at the same time. Why? Think about the nuances of your daily emotions and routine - the ones you may not be aware of - and how they affect your behaviour. The same is true for everyone who follows your Instagram account.

Key Considerations

Days of the week

Instagram engagement may vary somewhat, even if it is at the same time on different days of the week. For example, you might be surprised to see that the list above contains 5 AM. The reason for this is that people often wake up on a weekday and immediately check their messages on their phones. This means that people are more likely to check their Instagram early in the morning Monday to Friday compared to the weekend, but even on Monday's engagement is lower because people are rushing to start the new week and have less time to look at Instagram before work on Monday.

Breaks during the working day

You will find that many people check their Instagram during their work breaks, especially at lunchtime.

Similarly, people are interested in their work in the late afternoon and many turn their attention to Instagram instead.

Frequency of posting on Instagram

If you want your Instagram account to look fresh, you need to post regularly. This can be as much as one to three posts per day. Share different types of posts to make sure you don't get too interested in just selling. However, you need to focus on producing quality posts before mass production.

The best days to post on Instagram are Saturdays and Sundays - posts posted at 6 am on Sundays have the highest average engagement.

On the other hand, posts posted between 10 am and 4 pm on Wednesday and 9 pm and 11 pm on Thursday had the lowest average engagement, making them the worst days to post on Instagram.

• On weekdays, the best time to post on Instagram is Tuesday between 11 AM - 2 PM CDT. Weekdays between 11 AM to 2 PM CDT is the optimal time frame for increased engagement.

Best Time to Post on Instagram by Day of the Week

•  Monday: 6 am, 10 am, and 10 pm EST.
•  Tuesday: 2 am, 4 am, and 9 am EST.
•  Wednesday: 7 am, 8 am and 11 pm EST.
•  Thursday: 9 am, 12 pm, and 7 pm EST.
•  Friday: 5 am, 1 pm, and 3 pm EST.
•  Saturday: 11 am, 7 pm, and 8 pm EST.
•  Sunday: 7am, 8am, and 4pm EST.

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