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Instagram is one of the most popular social media platforms today with over 1 billion monthly users. At 1.386 billion (in terms of potential ad reach) Instagram is ranked as the 4th most popular social network by a number of users.

Instagram followers are more than just numbers – they're members of your online community. It is not that easy to build your Instagram presence and gain followers overnight. It is a process that takes time. 

Use Instagram Reels

Instagram Reels is a content format that allows you to create and share short engaging videos. Instagram Reels has gained positive responses from influencers, brands and users.

If you haven't already started using Instagram Reels, you could be missing out on a huge opportunity to increase your follower count.

This is because viewers in Reels mentions can get high-interest content from users they follow and users they don't.

This means that the reels you create can easily reach far beyond your list of followers - helping to increase your visibility and grow your number of followers.

Create and promote your own branded hashtags

In addition to using popular hashtags, you can also create and promote your own hashtags. This could be specific to your brand or even specific to a particular campaign. Brand-specific hashtags are a great way to raise your Instagram profile and promote your campaigns.

By creating a hashtag specific to your campaign, you can also encourage people to use it in their Instagram content. This provides you with free user-generated content as well as publicity, which can help you reach more people and gain more followers.

Use geotags to promote local discovery

Apart from topic tags, you can also get your Instagram posts and stories discovered by tagging your location (the city you're in or the location where you took the photo or video).

Locations not only have their own Instagram mentions, but also their own stories, and topic tags, which you can contribute to when you use location tags in your own stories.

Local businesses can get more seen from location tags by posting to these feeds regularly and by interacting with posts from potential customers who are actually in the vicinity.

If you see people starting to use your geotag, start socialising. Write comments like pictures and start following their Instagram content - people will notice and follow you.

Set your story into highlights

Whenever a potential follower appears on your Instagram profile, you have a short time to convince them to follow you.

One way to do this is to use the Highlights feature on your profile to organize your Instagram stories in a way that communicates the content of your account.

As Stories have a 24-hour lifecycle, Highlights can be used to give them a second life and entice others to follow you so they don't miss out on more Stories in the future.

Make Instagram work for your brand. If you're an entrepreneur or small business owner who is just starting your online marketing journey, check out Start Page by JarveePro for small businesses.