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The importance of social media marketing is obvious since over 97% of marketers are using social media in their marketing efforts.

Since its launch in October 2010, Instagram has seen a meteoric rise to 1 billion active users, making it one of the top 4 social networks worldwide.  According to a Pew Research study of Americans, Instagram is the most popular app among 18 to 24-year-olds, with rival Snapchat coming in a close second.

A smart marketer utilizes the given resource to its full potential and extracts maximum benefits out of it.

How to promote your Instagram and how to advertise your Instagram account? Below we’ll walk through each step of marketing on Instagram.

Determine Your Goals

A social media goal is different from a social media strategy, although both are important. You can think of social media goals as the cornerstone of a social media strategy.

The most important step of creating a social media strategy is that of setting your goals. A social media goal is a statement about what you want to achieve with your marketing activity. 

If you don’t have a goal, it is difficult to channel your efforts to reach it. 

Optimize your profile

Instagram offers you the option of converting your regular account to a business account. So when you are using Instagram to promote your brand and products, make sure you switch your account. A business account offers you a variety of features. For example, it allows your followers to connect with you in a simpler way. In addition, it provides you with analytics to check the performance of your posts and develop further plans, among other things.

Utilize the features from Instagram

Instagram is known for providing great features to its users to express themselves. So, when you are using the platform, make sure that you use all the features it provides. It brings out a great vibe to your account and also keeps the viewers engaged. 

impressive user-centric feature：

•  Instagram Stories: 24-hour photo and video montages.
•  Ephemeral messages: Private messaging media that deletes after viewing.
•  Feed algorithm: Orders your feed by posting their computer modelling thinks you’ll like.
•  IGTV: Post longer videos, removing the previous limits.
•  Live video: Broadcast videos to your followers, who can comment.
•  Instant translation: The ability to translate comments, captions, and profiles helped their expansion outside non-English speaking territories.
•  Reels: Create fun 15-second videos. Instagram’s answer to TikTok.

Embed Instagram mentions on the website

Think of this as a follow up to the two points above. You can provide a website URL for your account and associate your website with your Instagram account. Similarly, you can build a bridge between your website and your Instagram account by embedding Instagram mentions on your website.

When you use different Instagram mediums for your content and then embed them on your website, you bring great traction and appeal to your website. You have the option to choose specific posts to embed on your website.

Make Instagram work for your brand. If you're an entrepreneur or small business owner who is just starting your online marketing journey, check out Start Page by JarveePro for small businesses.