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With two billion people who use Facebook monthly, it is by far the most popular social media platform. Facebook is the most popular social media platform out there and even though many other social media platforms have risen in the past couple of years to challenge its authority, Facebook has retained its position. 

However, you’re going to need an excellent Facebook marketing strategy if you want your business to stand out.

How to promote your Facebook and how to advertise your Facebook account? Below we’ll walk through each step of marketing on Facebook.

Your Most Critical Metrics

How do we define metrics? Here are a few examples:

•  Reach: You can measure your post's reach by counting how many unique users saw it. Do your posts appear in your audience's feeds?
•  Clicks: This tells you how many times people have clicked on your content. To understand what drives customer curiosity or encourages them to make a purchase, tracking clicks is essential.
•  Engagement: Multiplying the number of impressions by the number of social interactions. It gives you insight into how well you are perceived by your audience and if they are interested in interacting with you.
•  Organic and paid likes: This type of interaction goes beyond a routine Like count. Brands often turn to ads when organic engagement is so hard to obtain. When you understand these differences, both your advertising budget and your time investment will be more productive.

Decide on your tone of voice or brand voice

Different brands have different tones of voice. And those with a distinct, clear brand voice stand out from the crowd. You can choose from some of the most popular types of the tone of voice - humorous, serious and casual.

The tone you choose will also depend on your industry. For example, a humorous tone may not be appropriate for organisations dealing with serious social issues. They would be better off using a serious tone.

Use different type of post

Image posts

Facebook posts with images are inherently better than full-text posts due to the visual factor. As a rule of thumb, remember that visual content is always more attractive than full-text content.

Use high-quality images and be careful to use text that describes the image or conveys your message.

Facebook Stories

This is a feature introduced by Facebook. It is similar to Instagram stories. When you open Facebook on your desktop, you will see your friends' Facebook stories and the pages you follow in the right sidebar.

As these stories are right at the top, they have better visibility than posts that are displayed in a person's feed and are visible when you scroll down. So you can use this format to promote your posts, competitions, offers or anything you want to get your followers' attention.

Leverage Facebook Ads

Facebook makes it easy to design and activate ads for your business. It also allows you to determine the type of audience you want to market to, with algorithms that cleverly target ads to the people best suited to your particular product or service.

Facebook's ad service also allows you to set the exact price you want to spend on your ad (this determines the length of the ad run as well as the reach of the ad). Many third-party companies can also place ads for you on the platform.

Prep, preview, and schedule your social media posts using JarveePro – you can publish to Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, and Tumblr, all from one easy-to-use desktop dashboard.